Omura’s four-step method

First, you need to answer the following four questions:

  • Are you clear about the goals that you want to achieve and the results that you are currently achieving?
  • Is your company structured to allow you to achieve these objectives?

  • Are your employees motivated and able to understand what they do and why?

  • Do you have access to timely information and statistics about your company’s day-to-day operations?

If you had any difficulty responding, reflect a moment!

Not having clear answers to those questions is a bit like getting into a car, with only a vague idea of where you want to go, and being unprepared for obstacles that might prevent you from reaching your goal:

you arrive at an intersection that you don’t know how to navigate, or an indicator light that you know nothing about turns on, or the weather turns bad. Or maybe, you’re just tired of driving.

If you are unable to tackle these unexpected events, it will be difficult to arrive at your destination, much less get there on time.

It becomes much easier when you know:
  • Where you want to go and why
  • What are the few simple steps to start the car and you know what the information that appears on the dashboard wants to tell you

  • You need to know that the car has a full tank of gas and a sound engine

  • To be in good physical condition to be able to drive the car

You’re confident, and know how to deal with the unexpected. You know how to succeed.

| Mastery of the route |
| Understanding of the data |
| Awareness of the technology |
| Knowledge of human resources |

these are the cognitive dimensions in which we unconsciously find ourselves every day, even for choices that we consider automatic (how to drive).

The Omura method applies these four cognitive dimensions to the organization, transforming it into a vital organism that can make conscious decisions to act, overcome obstacles, and be successful.

1. Business

performance factor

Your company needs to know the general objectives, and above all the overall purpose of your organization (where you want to go, and why). That is, you need to know your business model, and how to model each individual process that allows you to make a profit.

2. Information

Enabling factors

You need to understand the strength, robustness, scalability, and interoperability of the technologies that your organization uses (that is, you need to understand how far your car can go). You must be sure the information technologies you’re using are enabling factors, not obstacles, to achieving your objectives. Without this understanding, given today’s need for digital transformation, it’s not possible to innovate, nor compete, nor even remain in the market.

3. Human

driving factors

You need to know if your human resources are a solution and not an impediment to achieving your company’s objectives (if the person behind the wheel is capable). If you have any doubts, you need to be able to identify the strengths and weaknesses of each employee, implement the necessary training, and above all, ensure your employees understand and are invested in the purpose of the company.

4. Business

the cognitive factor

You need to have all information necessary to the functioning of your organization under your control (know what your car is trying to tell you when the red light goes on). You must be able to identify and interpret the flow of information, know how to store it, and know when to share information across the organization. You need to know how to analyze the data to reveal not only the current state of your organization, but also to predict its long-term health.

Whether or not you arrive at your destination depends on each of these four aspects.

Why are you waiting to take control?